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Unit 1

Digital marketing

Terms  of Electronic Commerce

  • A/B testing

  • B2B

  • B2G

  • B2C

  • C2C

  • banner

  • Brick and Click

  • brick and mortar

  • Captcha

  • Shopping cart

  • cart abandonment

  • Security certificate

  • CVV

  • LOPD

  • Checkout

  • cookies

  • cost per click

  • Cross Selling

  • Payment gateway

  • PayPal

  • digital products

  • dropout rate

  • Conversion rate

  • bounce rate

  • Up Selling

Download the following document and do the activity included in it.

The Science & 

Mathematics University

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